For the brand monitoring project, I chose to review my local public library whose services I have begun to use more than ever since starting my Master’s degree. I have always loved the library, however, I had been out of touch with my local library for a few years. The last time I frequently used its internet services when I didn’t have internet at home about 6 years ago. Coming back to the library, I was surprised and enthralled with everything this small suburban library provides. In reviewing the library from a social media aspect, I found this library to be in line with what is expected, but not a library who is on the cutting edge of Library 2.0.
The Bloomingdale Public Library can be found online at:
The library’s e-newsletter available on their website and through email subscription
The library’s reference blog available on their website
Facebook; Twitter; Flickr
There also appears to be a feed service on their home page through Feedburner, but when I try to subscribe, the link brings me back to the home page.
The library also has a YouTube channel, but it has not been updated in over 2 years!
What I find the library does well with these social media tools is through their website and Facebook page provide timely, thoughtful and thorough updates for its patrons with events and programs at the library as well as new books. However, the library is clearly lacking in utilizing these other tools which is has such as Twitter, Flickr and their YouTube channel. These tools I found to be present, but the updates and information provided in them lacking content or timeliness. By comparison, I also looked at the Roselle Public Library, as it provides direct competition because many of the towns’ residents are served by the same schools, entertainment and shopping venues.
This YouTube video demonstrates what the library has done, yet at 3 years old, is completely outdated. I searched for the “What We’re Reading” on the library website and had to go through a few pages before finding it. The library can utilize YouTube in such a way that would bring interesting content to its patrons and even those outside the area. What concerned me even more is that the comments associated with this video were about a library in another state and yet could be very detrimental, with no comments from a librarian to discounter the statements.
Bloomingdale Public Library YouTube Sample
Again, with no current videos, other libraries such as the Roselle Public library do a much better job of providing book talks, and other interesting library stories. This sample from the Roselle Public Library’s channel shows a great example of how they are connecting with patrons and YouTube users. By creating a channel, the library has also connected with other area libraries like the Glen Ellyn Public Library.
Roselle Public Library on YouTube
By contrast, the Bloomingdale Public Library’s Facebook page is one that is frequently updated with notes, book reviews, photos and comments. This sample shows the activity of their page and how they’ve customized tabs to include their library catalogue search, a research tab to link patons to their databases, and photos of events. You’ll see in this image that they’ve asked the simple question of “what are you reading” with a post of what the librarians are reading, and users commenting.

Bloomingdale Public Library on Facebook
Other samples of the social networking tools used by the library are shown here:
Although the library is on Twitter-the posts are merely repeats of their Facebook page. Their list of followers is small as is their list of who they follow. By following other public libraries and library bloggers, the Bloomingdale Public Library would surely be able to increase the effectiveness of Twitter.

The Bloomingdale Public Library on Twitter
While again, the library is utilizing the Flickr tool to share photos, what is their purpose other than just posting photos of events? Are they connecting with patrons who want to see the photos? The lack of captions and descriptions make these photos less interesting and this tool less effective.

The Bloomingdale Public Library on Flickr
The Bloomingdale Public Library’s own tools on its website, its research blog and monthly newsletter are also great tools that both keep me updated on what is happening at the library. The blog is updated about every week to every other week and it provides an interesting tidbit about the services offered that patrons may not have known. The newsletter is also useful as it keeps patrons up to date on the happenings and programs in a timely manner.
The overall brand of the library is mostly seen on its Twitter and Facebook pages in addition to the Library website and the actual facility. An attractive logo, a tagline all with colors pleasing to the eye are displayed here most. However, other than a logo, tagline and colors, the library brand through its use of all these social networking tools, is inconsistent. There is no easily accessible knowledge of what the library stands for and what they hope to bring to patrons or accomplish through its programs. There are no librarian names or photos attached to make me connect with the people behind the desk. I’ve noticed that even through my frequent visits, I still feel like a stranger at the library, despite the comfortable atmosphere . Connecting with its patrons through the social networking tools its setup can probably help patrons who feel the same way.
The library does have a very recent Long Range Plan posted to its home page. However, without going to the website, I didn’t know this existed! The social networking tools would be a perfect opportunity to embrace this plan and make it known. I love my public library for all the reasons I want to be a librarian! I’m glad to see this plan in place to improve upon its services.